Aldenté vs MOB
MOB is a beautifully edited recipe destination. Aldenté is your own kitchen: the recipes you save, the people you cook with, and a printed cookbook.
Updated
By Malcolm Smith. Malcolm Smith is the co-founder of Aldenté. He compares each app’s App Store listing and website, tests Aldenté on his own iPhone, and cites third-party reviews where noted.
How we checked: We read MOB's App Store listing and website, and used Aldenté 1.23 on an iPhone. Where a MOB cell says "Not in its listing," the App Store listing doesn't mention that feature.
Prices checked October 15, 2026 on each app's App Store page.
Which is better, Aldenté or MOB?
MOB is a great place to *find* recipes. Aldenté is the place to *keep* them: yours, your friends', your family's, the ones from anywhere. They actually work well side by side: discover on MOB, save to Aldenté, eventually print the keepers as a cookbook. If you have to pick one, the question is whether you want a recipe magazine in your pocket (MOB) or a recipe library that becomes a cookbook (Aldenté).
MOB is one of the most-loved recipe brands of the last decade. Started in London as "feeding four for under £10," it grew into a serious editorial operation: chef-curated recipes, polished video, a strong social presence, and now a subscription app (MOB Plus). It's a recipe *destination*. You go to MOB to find someone else's great recipe. Aldenté is something different: it's a recipe *library*, for the recipes you've already saved from anywhere, the ones from your friends and family, and one day, the cookbook you print of them.
Side by side
The features that matter, in one table.
| Feature | Aldenté | MOB |
|---|---|---|
| Save recipes from TikTok, Instagram, web | Yes (one tap, share sheet) | No, MOB serves their own recipes |
| Save from any recipe website | Yes | No |
| Save photos of handwritten recipe cards | Yes | No |
| Friends feed (see what your people are cooking) | Yes, free | No |
| Curated chef recipes to discover | Yes (Discover page) | Yes (Mob's own recipes) |
| Editorial recipe collections | Community + chef-curated | Yes |
| Cooking guidance | Chef chat (Sage + 1 chef free, every chef with Premium) | Step-by-step videos |
| Meal planner | Yes (generation is Premium) | Yes |
| Grocery list | Yes, free | Yes |
| Print real cookbook of your recipes | Yes | No |
| Ads | None | None in its listing |
| Pricing model | Free + Premium $7.99/mo or $47.99/yr | Free with limits + Mob Premium $9.99/mo or $59.99/yr (US App Store) |
| Platforms | iPhone and iPad only | iOS, Android, web |
Choose Aldenté if…
- ✓You want a personal library of *your* recipes (not a feed of someone else's)
- ✓You save heavily from TikTok, Instagram, and friends' kitchens
- ✓You want to see what your friends and family are actually cooking
- ✓You want to print a real cookbook of your favorite recipes, for you or as a gift
- ✓You want a generous free tier with no editorial paywall
Choose MOB if…
- →You love the MOB editorial voice and want their recipes specifically
- →You're on Android (Aldenté is iPhone and iPad only)
- →You want polished step-by-step recipe videos from a recognized brand
- →You're cooking on a budget and value MOB's accessibility focus
A Recipe Magazine vs A Recipe Library
This comparison is different from the others. MOB and Aldenté aren't really in direct competition. They're solving overlapping problems with very different shapes.
MOB is a destination. You open MOB to find a great new recipe from their team's chefs. The whole brand is built around the editorial: thoughtful recipe development, beautiful videos, strong design, a clear voice. It's a magazine you cook from.
Aldenté is a library. You open Aldenté to find the recipes you've saved: from TikTok, Instagram, recipe websites, photos of your grandma's handwritten cards, your friend's last dinner party. It's your kitchen, organized.
A lot of cooks end up using both. Find the recipe on MOB, save it to Aldenté so it lives alongside everything else you cook. We're fine with that.
What MOB Does Really Well
There's a reason MOB has the audience it does. Their core strengths:
- Recipe development. The MOB team actually tests their recipes. Most "recipe app" content scraped from blogs is unverified noise. MOB is real cooking.
- Editorial voice. Funny, accessible, unpretentious. Reading a MOB recipe feels like a friend showing you how to cook it.
- Video. Some of the best short-form cooking video on the internet, full stop.
- Budget accessibility. Started as "feeding four for under £10" and that DNA is still there. MOB makes good cooking feel achievable on a normal budget.
- Cross-platform. iOS, Android, and web: wider reach than Aldenté today.
If MOB is the recipe brand whose voice you trust, Mob Premium is worth a look.
Where They're Different
MOB serves you their recipes. You cannot save a TikTok creator's recipe into MOB and have it live alongside MOB's content. You cannot save a photo of your mom's recipe card into MOB. You cannot see what your sister is cooking inside MOB.
That's not a flaw. It's a different product shape. But if your cooking life is mostly other people's recipes (creators, friends, family), MOB doesn't really fit that workflow.
Aldenté is built specifically for that. The share sheet is the front door. Anything you see on a phone (TikTok, Instagram, a recipe website, a photo of handwriting) taps into Aldenté and lives in your library forever.
The Cookbook Difference
This is the thing MOB doesn't do at all.
Aldenté lets you take any cookbook you've built inside the app and order a real, printed copy. Hardcover $39, softcover $29, or coil-bound $39, shipped to your door in about 2 weeks (about 1 week with express). The recipes you actually cook, yours, your family's, the keepers from MOB itself, bound into a real book.
For a lot of cooks this is the long game: years of saving recipes, curating the keepers, then one day giving the book to your mom for her birthday or printing it for yourself as a thirty-year cooking record.
Read more about the printed cookbook →
Pricing
Mob Premium is $9.99/month or $59.99/year on the US App Store, with a 7-day free trial, for full access to Mob's recipe library and premium features. The free tier has a chunk of the recipes but with limits.
Aldenté is free for saving, the grocery list, the pantry, the friends feed, Cook Mode, and chat with Sage plus one chef. Premium is $7.99/month or $47.99/year (about $4/month) for every chef, meal plan generation, and 30 Zest a month.
Both fair. The cost difference is small. The bigger question is what you're paying for: content (MOB) or tools + library + cookbook print pipeline (Aldenté).
So, Which One?
If you love MOB's voice and recipes specifically, keep using MOB. It's a great app made by talented people.
If you save recipes from lots of different places (creators, friends, family, websites) and you want them all in one library that one day becomes a real cookbook, that's Aldenté.
You can also use both. A lot of cooks do.
Try Aldenté free.
No credit card. Save a few recipes, see how it fits your cooking life. Switch back any time.